Siyuan Yin

I am a Ph.D. candidate in marketing at the Wharton School, University of Pennsylvania. 

My research lies in consumer behavior, judgment and decision-making, with a focus on how perceptions of resources, such as money, time, and information, influence consumer choice behavior. My work explores (1) when and why consumers are more (vs. less) likely to spend, save, and give their money and time, and (2) biases in information processing, with experimental approaches, field experiments, and large-scale field datasets.

Prior to my graduate study, I served as a research associate at the Fuqua Business School at Duke University. I received my M.D. (specializing in neurosurgery) and B.Sc. in psychology at Zhejiang University and my M.Sc. in psychology at Vanderbilt University. 


I am on the 2024-2025 job market.


[Curriculum Vitae] [Wharton] [Google Scholar] [Linkedin]