Siyuan Yin
I am a Ph.D. candidate in marketing at the Wharton School, University of Pennsylvania.
My research lies in consumer behavior, judgment and decision-making, with a focus on how perceptions of resources, such as money, time, and information, influence consumer choice behavior.
Using lab and field experiments, large-scale field datasets, text analysis, process tracing, and computational modeling, my work investigates:
How do consumers manage their resources? When and why are consumers more (vs. less) likely to spend, save, and give their money and time?
What are the biases in information processing and their implications for consumer choice behavior?
Prior to my graduate study, I served as a research associate at the Fuqua School of Business at Duke University. I hold an M.D. (specializing in neurosurgery) and a B.Sc. in psychology at Zhejiang University and an M.Sc. in psychology at Vanderbilt University.
I am on the 2024-2025 job market.
