Siyuan Yin
Welcome!
Welcome!
I am a Ph.D. candidate in marketing at the Wharton School, University of Pennsylvania.
My research lies in consumer behavior, judgment and decision-making, with a focus on the framing and categorization of resources, including money, time, and information. My work explores when and why consumers are more (vs. less) likely to spend, save, and give their money and time, with experimental approaches and large-scale field datasets.
Prior to my graduate study, I served as a research associate at the Fuqua Business School at Duke University. I received my M.D. (specializing in neurosurgery) and B.Sc. in psychology at Zhejiang University and my M.Sc. in psychology at Vanderbilt University.
